The design of a website makes or breaks a company nowadays. It won’t matter if a website has a ton of useful information and is packed with features if the design is clunky. A badly designed website will put off prospective clients, especially with competition so high these days. The perspective of website design has changed from what looks good to what is easy to use. Usability and utility reign supreme, and everything else revolves around it. A well made website shuns superfluous, clunky elements and streamlines all navigation.
To properly cater to a need, first we must examine the need itself. Thus, first we will examine what the market wants out of a good website, what attracts it and what need we will be fulfilling. Customer behavior is our first focus. This will drive the basic principles we might adhere to when we design a website.
Customer Behavior – the shiniest guiding light for designers
Customers do not read or examine the full website on their first visit. Like a recruiter spending about 6 seconds on each CV, a customer merely glances over the website and navigates away from each page as soon as some outgoing link catches their interest. The new page is subjected to the same treatment unless it is deemed satisfactory. If it is, users go back to the page they came from and continue to scan it.
Most users are willing to bear advertisements and bad design if the website or webpage they are looking at is high quality. High quality content is prized, and this is one area you should not compromise on. Also, it is important to remember that users scan through web content, they rarely read the entire print. Thus, it is important to break up the text to make it easier for them to find the content they are looking for. Continue reading Unforgettable web design principles
A landing page is often a confusing term where not everyone is sure what it even means. It is a specific page designed for a targeted purpose when a visitor first visits a web site, often following a promotion.
For instance, if a site owner buys a Google AdWords advert for the purpose of driving traffic to sign up to their email newsletter for more information about their products, then the ad should direct visitors to the landing page for the email opt-in and not directly to the home page.
A landing page should be designed with a goal in mind whether that is to build an email list of visitors, promote a product or showcase a new service launch. In this way, new visitors are carefully funnelled through to the focused area that the site owner wishes to use to get their desired outcome, i.e. email newsletter opt-in landing pages have higher sign-up rates that when visitors just arrive at the home page. Continue reading How To Create Landing Pages That Deliver