The design of a website makes or breaks a company nowadays. It won’t matter if a website has a ton of useful information and is packed with features if the design is clunky. A badly designed website will put off prospective clients, especially with competition so high these days. The perspective of website design has changed from what looks good to what is easy to use. Usability and utility reign supreme, and everything else revolves around it. A well made website shuns superfluous, clunky elements and streamlines all navigation.
To properly cater to a need, first we must examine the need itself. Thus, first we will examine what the market wants out of a good website, what attracts it and what need we will be fulfilling. Customer behavior is our first focus. This will drive the basic principles we might adhere to when we design a website.
Customer Behavior – the shiniest guiding light for designers
Customers do not read or examine the full website on their first visit. Like a recruiter spending about 6 seconds on each CV, a customer merely glances over the website and navigates away from each page as soon as some outgoing link catches their interest. The new page is subjected to the same treatment unless it is deemed satisfactory. If it is, users go back to the page they came from and continue to scan it.
Most users are willing to bear advertisements and bad design if the website or webpage they are looking at is high quality. High quality content is prized, and this is one area you should not compromise on. Also, it is important to remember that users scan through web content, they rarely read the entire print. Thus, it is important to break up the text to make it easier for them to find the content they are looking for. (more…)
The Internet is a vast network of virtual space, just waiting to be grabbed by enterprising businesses, who want to catch the eye of their target audience while extending their own reach. The Internet being an entirely virtual medium, is both an extremely useful and an extremely dangerous place. When choosing a web host, it is important, therefore, to keep a number of factors in mind. Make an informed decision, and look at the following aspects of your web host carefully before you take the plunge:
Price – the bank is where it hurts the most
The first and most important aspect which most people consider, when selecting a Web hosting site, is to look at the price. One should not jump at the cheapest available host, but go into the details of the offer. Look at the various features that a particular host offers. Features like hardware support and non-outsources tech support cost money, and a site charging minimal prices will probably not be offering these services, which you may require for your web-site. Often the start-up price may be low, but the space you get may not be up to your needs. Therefore, it is imperative to first check if your requirements are being met by the host, and then compare prices between different hosts. The cheapest offer then available for comparative services should be the one which you decide in favor of.
SEO, or content marketing as it is now becoming widely known, is slowly increasing in importance in marketing campaigns. With Google changing its authorship algorithms, and reducing authorship snippets by 15%, competition to produce the highest quality content has seen a huge markup. Thus, the quality of the content has started to matter as well as the level of SEO optimization it has undergone. As competition increases, the content has to be persuasive at many levels in order to persuade readers to buy what they are selling.
The essentials of persuasion
Persuasion techniques usually fall into set categories. They are -
- social proof
First we examine reciprocity. Here, one has to offer someone, a client in this case, some of value so that they reciprocate by giving the seller cash or their interest in return. In a service scenario, the content producers are offering content that will enhance the life of the content consumers, and in turn get page views, reputation and other non-quantifiable services from them. (more…)
Impressive designs are not enough to make your e- commerce website successful. If you decide to be smart and see what the successful ones are doing well, you’re sure to pick up some tips to improve your web store’s performance. In the world of online trading, innovations are always welcome, but the bulk of the impression will depend on just a few indispensible elements. When creating an e- commerce platform, or improving on one, business owners must think from the consumers’ perspective and ascertain that their website succeeds in delivering what the consumers precisely look. Read on to know the ingredients that can make your e- commerce flourish. Let’s spill the beans and tell you about the ‘indispensable elements’ that can eventually send the cash registers ringing with better customer conversion, retention and selling.
User friendly interface
A website that’s difficult to understand, cumbersome to navigate and has way too many graphics and unnecessary pop ups on the page stands good chance of being rejected by users. By and large, your users look forward to online shopping because of its ease, time- saving and hassle free nature. Thus, e- commerce should help facilitate the process and this is possible with a site that offers quick navigation, filters for enhanced search, quick payment options and everything else that makes your users comfortable being on your site for long. Remember, the longer you make them stay, the more stuff they’re likely to buy from you, but the longer you make them wait, they’d prefer moving out. So it’s important to understand the thin line between making them stay with a friendly interface and making them wait due to the cumbersomeness of the page. The number of users who shop using their mobile devices is growing, so make sure your website design and interface is compatible and accessible fully with these devices. (more…)
Bespoke – A Better Web Design For A Customized Web Page And For Benefits In The Long Run
Off The Peg web design is a leading company in the UK which is contributing to the field of web designing and development since the year 2001. The company uses only premium UK website hosting for all its sites and offers in house search engine optimisation and marketing campaigns. As Peg designs company offers customized, tailor made web design solutions for both local and national businesses, it is important to know why a customized web page has to be created to bring-in success to your business.
Why Is It Important to Create A Web Page For Your Business?
It is well understood that today online marketing, online business, and online information search is the most popular tool available for almost anything, making the whole world a global village. Therefore, if a person wants to refer to a business, his first step is to search it up on the internet. There is no assurance to say what other people might post about your company or about related details. This is where the importance arises, as the first impression of a customer matters a lot. If you have a well-built website which provides all our details, the customer unknowingly builds up a trust, and from there onwards you gain yourself a potential buyer.
A landing page is often a confusing term where not everyone is sure what it even means. It is a specific page designed for a targeted purpose when a visitor first visits a web site, often following a promotion.
For instance, if a site owner buys a Google AdWords advert for the purpose of driving traffic to sign up to their email newsletter for more information about their products, then the ad should direct visitors to the landing page for the email opt-in and not directly to the home page.
A landing page should be designed with a goal in mind whether that is to build an email list of visitors, promote a product or showcase a new service launch. In this way, new visitors are carefully funnelled through to the focused area that the site owner wishes to use to get their desired outcome, i.e. email newsletter opt-in landing pages have higher sign-up rates that when visitors just arrive at the home page. (more…)
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Gym, fitness, training center Additional pages can be easily created with the existing elements, there are predefined template pages already created.
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Zen – Responsive Multipurpose One Page Blog Theme
ZEN is a perfect WordPress theme for those who desire simple but bold and contemporary look, with attention to details and typography. It is suitable for corporate, agency, creative, or any general business.
ZEN is multi-purpose one page theme with a blog, it comes in 3 predefined colors, (green, blue and purple) and 3 different background options (slideshow, parallax and video). We have included easy to follow instructions on how to setup and edit, in no time you’ll have your site up and running. (more…)